Ninjatune

Ninja Tune is an independent record label based in London, England. Established in 1990 by Matt Black and Jonathan More – otherwise known as electronic pioneers, Coldcut – the label was started as a way for the duo to give exposure to more experimental musicians, and to allow them the creative freedom often disallowed by major labels.

Coldcut’s spirit of innovation – using samples taken from the worlds of hip-hop, jazz, spoken word and mainstream pop – and this strong focus on the experimental as the label’s driving force inevitably led to an impressive eclecticism and a stable of wildly diverse artists: The Cinematic Orchestra, Amon Tobin, Roots Manuva, Dorian Concept and Jagga Jazzist to name a few.

Ninja Tune have gone on to distribute and encompass a number of other electronic labels, including Big Dada, Flying Lotus’s Brainfeeder, and Werkdiscs; labels that all reflect Ninja Tune’s original ethos and belief in the importance of uncompromising, progressive, independent electronic music.